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If you're a budding photographer moving up in life, Sony says they've got just the thing for you. Three things to be precise. They've just introduced what they claim to be three easy-to-use Alpha DSLR cameras - the DSLR-A380, DSLR-A330 and DSLR-A230 - that will come loaded with four new lenses. Senior manager for the Alpha business at Sony Electronics Inc. had this to say:

"Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required.

By overcoming the obstacles, we've made it much easier for newcomers to take great pictures with DSLRs."


 The way they're overcoming obstacles is via what they claim to be an extensive built-in Help Guide, that will help new photographers by showing them the ropes.

The A380 will support up to 14.2 megapixel while the other two cameras will go up to 10.2 megapixel. The camera will come equipped with Sony's Quick Autofocus (AF) Live View technology, so you can frame photos on the camera's LCD screen as well as in the optical viewfinder. In addition, they'll all feature extensive HDMI compatibility, so you'll be able to view images on any HDTV if you connect the camera via HDMI. To futher the Sony integration, you'll be able to control the camera's photo/video preview on Sony's  Bravia via the Bravia's remote. The cameras will release this July. There's no India price out yet, but here are the American prices -

The A380L, Aa330L and A230L will cost about $850, $650 and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.

The A380Y, A330Y and A230Y will cost about $1050, $850 and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.

Sony has waved its magic wand once again, and given us a sparkling new LCD TV, the 40-inch Bravia ZX1. It is touted as the world's slimmest LCD TV - 9.9mm thick and weighing in at about 15kg.

 
The ZX1 comes with many technologies to help contribute quality images and digital entertainment experience. At its heart is the Bravia Engine 2, surrounded by Edge LED technology, Motionflow 100Hz and Image Blur reduction. The ZX1 comes with a Full HD display resolution of 1920 X 1080 pixels, and a glossy black bezel and screen.
Apart from the usual Bravia features like Live Colour Creation, 24p Cinema, Xross media bar, Bravia Theatre Sync, the ZX1 has audio enhancement features like digital amplifier, S-Force Surround, voice zoom, dolby digital plus, etc. This screen has two integrated speakers and a woofer that delivers a net output power of 20 watts (5 Watts for each speaker + 10 Watts for woofer).

The main USP is probably Wireless HD, one of the most innovative features in the Bravia ZX that enables users to enjoy Full HD quality images without any messy wires and cables. Wireless technology allows the user to utilize the media library located anywhere in the house, via the supplied HD media receiver. Wires from the HD devices are connected to the HD media receiver and the display will receive the input signals from the media receiver wirefree, with the help of high-speed wireless connection and RF technology.The connectivity of the Bravia ZX1 is distinguished with 4 independent HDMI inputs, a PC input, composite inputs, component inputs, USB connection, and a RBG compatible SCART input.

There is no price point attached to the Bravia ZX1 as yet. You'll know as soon as we do.

The third generation iPod Shuffle (4 GB, Rs. 4,900) has arrived in our labs after a strangely quiet global launch that involved absolutely none of the usual hype and hoopla that Apple usually generates around its products. Nevertheless, it’s one of the most outrageously designed products we’ve comeacross in a long time.

We’re surprised that there’s a new shuffle, partly because the previous generation wasn’t that old, and partly because we didn’t expect there’d be much to change or improve. So what’s the new one got to offer? The answer is still minimalism, with not much capacity and no screen or menu-based navigation for those who just want a cheap, simple music player. But while that core identity is the same with this new model, a lot of the rules have been rewritten!

Looks and Features
If you thought the shuffle was already small, think again! The new one is a bit longer but a lot slimmer, making it about the size of a pencil eraser or a small Bluetooth headset. Its weight is nearly unnoticeable when clipped onto your clothes or bag strap. It looks absolutely clean and smooth, without a single bump, ridge or mark on the front and only the stainless steel clip on the back. The upper surface is where you find the earphones/USB socket and a tiny power/mode switch.

More minimalism is seen in the lack of color options: while the previous generation could be had in bright, peppy pinks and greens, this one is available only in sober silver or grey. The earphones’ cord is about 28 cm shorter than usual which totally eliminates bunched up wire if you clip the device to your jeans pocket or shirt hem, but is uncomfortably short if you prefer holding it in your hand while walking.
 

The new shuffle’s biggest talking point and the boldest move so far in its history of culling common features is the complete lack of controls on the device itself. The ring of buttons is gone, and you have to use the inline controls on the earphones’ cord for all track navigation and volume changes. It takes a while to get used to the idea, but considering how small the shuffle is in the first place, it makes sense to tuck it away while keeping the controls within reach.

Chip czar Intel has once again set new benchmark records with its latest CPUs, the Core i7 series. CHIP reveals the technical innovations inside them.
Intel's development model for processors is known as the “Tick Tock” cycle. Every alternate year, they focus is on miniaturizing the existing production technology for CPUs (known as a process shrink—“Tick”), while in the next year a new architecture will be introduced, based on this process (“Tock”). The system has been functioning well for four years now. The Core i7 architecture, formerly known by its codename “Nehalem”, was introduced in November 2008, after the original Core architecture was shrunk to 45 nm around the end of 2007 (products codenamed “Penryn”). The new design brings a series of changes with it, all aimed at optimizing performance, power consumption and reliability.
New package
The last time Intel changed its processor package was in 2004, when it went from 478 contact pins to 775 pads. Since then, the package and matching socket has remained the same despite many CPU refreshes, but now Nehalem requires a radical turnabout. The new CPU requires about 600 more pins for all its new functions. Core i7 CPUs won’t fit into older motherboards since they now have 1,366 contact pads instead of 775. Even if they did fit physically, nothing would work since there are many new elements on the CPU which need to be connected to the motherboard and the rest of the computer’s components. The transition is understandable since it’s been a long time and there are genuine needs and advantages, but anyone who wants to use the new Intel technology must buy a new motherboard.
Goodbye FSB
The most significant innovation with the Nehalem architecture is the obsolescence of the Front Side Bus (FSB), which has been responsible for all communication between CPU and chipset so far. Its successor is known as the QuickPath Interconnect (QPI). The FSB was replaced mainly because its bandwidth was found to be inadequate: QPI provides 20-bit wide, bidirectional links resulting in a maximum data rate of 25.6 GB/s. This is immediately twice the speed of what an FSB at its highest possible rating of 1,600 MHz could offer. QPI is very similar to the HyperTransport technology used by AMD since 2001, which is now at version 3.1 and achieves similar transfer rates.
Intel has chosen to adopt another technique very successfully applied by AMD: a memory controller integrated in the processor package. Intel’s desktop architectures until now have placed the memory controller in the chipset. The specialty of current high end Core i7s is their triple-channel memory controller. Three memory modules can now be ganged up to achieve data transfer rates fast enough to keep the CPU fed with fresh data so that its potential is used optimally. The result is that PCs which make use of this will have 3, 6 or 12 GB of RAM, which is unconventional compared to the progression we’re used to. However, lower-cost Nehalem CPUs which are yet to be launched will feature more traditional dual-channel memory controllers and a different, smaller socket with only 1156 contact pads.
HyperThreading makes a comeback
Since the end of the Pentium 4 generation, HyperThreading disappeared almost completely, but it is now making a comeback. Intel refers to a processor’s ability to process two program threads at the same time as Simultaneous Multi-Threading (SMT). So in addition to the impressive figure of eight CPU cores on a chip in the Windows task manager—four virtual and four real—SMT allows the cores to be utilized more efficiently, with a promised increase in performance of up to 30 percent.
New clock speed tricks
Core i7 processors can run with each individual core at a different clock speed. Turbo mode is especially interesting, because it allows some cores to be overclocked when a non-multithreaded task taxes one or two cores while the others are left idle. Such a situation allows the application to run more efficiently and utilize resources more effectively—and can result in a performance increase of up to 10 percent. On the other hand, a new power saving mode switches idle cores to the C6 state (deep powerdown). In this state, the core is simply disconnected from the power supply. This is taken care of by microcontroller logic which monitors the temperature and power consumption of each core.
New design: Small L2 cache and large common L3 cache
One of the weak points of the cache design on Intel’s previous CPUs was that on a quad-core CPU, each pair of two cores shared a 6 MB L2 cache which was exclusive to them. This was great for fast data exchanges between those two cores, but bad for exchanges between all four, which required the data to travel through the much slower Front Side Bus. In Core i7 CPUs, each core now has its own L2 cache, which is considerablyownsized to 256 KB, but with its speed increased by 50 percent. Like in AMD’s  Athlon CPUs, a common 8 MB L3 cache (for the current quad-core models) is added to enable data exchange between the cores. This cache receives all data from the cores’ L1 and L2 caches, which in turn considerably accelerates data processing. This allows each core to be shut down without any risk of losing data that's in transit between caches. 
A CPU design for all applications
The scalability of the Core i7 architecture is quite unique. Nehalem is suitable for desktops, servers and notebooks as well. Thanks to the new cache design and the introduction of the QPI, two, four or eight cores can now be integrated in a single processor die. Furthermore, the high speed of the QPI enables quick communication between several CPUs on one motherboard for high-end and server configurations. When 8-core Nehalem chips are available, power users should be able to gang two of them up for a grand total of 16 cores and 32 virtual CPUs!
At present, three Core i7 models are available in the market, with more to come soon. By the end of the year 2009, lower cost versions of Nehalem (codenamed Lynnfield and Havendale) will hit the market, with many more innovations and performance advantages in store for users.

Bharti Airtel has launched 16 Mbps broadband in the country.

This service, powered by Airtel's Carrier Ethernet Network, will be initially available in Delhi NCR, Chennai and Bangalore with phased roll-out in Hyderabad, Pune, Mumbai and Kolkata.

K Srinivas, Joint President, Telemedia Services, Bharti Airtel said, "Airtel has constantly strived to innovate and deliver high quality products to its broadband customers. We are the leading private broadband service provider in the country and pioneered 8 Mbps broadband. It gives us great pleasure now to be able to introduce the fastest, wired broadband service on DSL. We will be able to offer 16 Mbps broadband to 70% of the households in the 3 cities of Delhi NCR, Chennai and Bangalore."

Airtel delivers its broadband service to customers through a fibre backbone of Carrier Ethernet Network with last mile delivery on copper using ADSL2+ technology. This technology enables ultra high-speed broadband which is scalable and affordable.

Customers have 2 tariff plans to choose from -

- Speed Combo 2999 - receive 16 Mbps broadband speed with monthly data transfer limit of 20 GB along with a fixed line connection at Rs. 2999 per month.

- Speed Combo 4999 - receive 16 Mbps broadband speed with monthly data transfer limit of 50 GB along with a fixed line connection at Rs. 4999 per month.

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